5 Reasons Why You Should Translate Your Website

So you’ve invested loads of time and energy in a website to showcase your brand, product or service. You’ve created competitive content and a strong message.

Once you’ve put in the work, why not double or triple your return on investment?
One of the easiest ways to do this is to translate your website.

Here are five compelling reasons to take the plunge.

     1. Expand Your Customer Base

People want to shop, browse and get information in their language. It’s as easy as that. While you can choose to have your content translated into as many languages as you like, depending on your target audience and brand presence needs, here are some stats that make the case for an English website:

English is the most widely used language online, with around one billion Internet users browsing in English.

Fifty-one percent (51%) of content online is in English.

The US and UK have the highest rate of e-commerce revenue per online shopper in the world.

       Screen Shot 2017-11-22 at 1.26.25 PM

[Source: Invesp]

Why not tap into this potential business?

And by giving customers product information in their language, you greatly increase your chances of making a sale.

2. Get Ahead of the Competition

Translating your content is one of the most cost-effective ways to stay ahead of the game. Not only does it give you credibility and presence in another market, it sets you apart from the competition and makes your product available to a whole new set of consumers that the competition simply can’t access. And it’s a one-time investment with sustainable benefits.

     3. Build a Global Brand

Nike and Coca-Cola certainly didn’t become global giants by sticking to what they know. Gain Exposure and get the word out about what you do. We all know that word of mouth is the best form of marketing. Do business in another language, and that’s millions of new mouths spreading the word. You may offer international shipping, but what good will it do you if you never reach those customers in the first place? 

     4. Generate Global Web Traffic

The more languages your website offers, the more traffic you generate online. The more traffic you generate, the more presence you have. Customers simply have a better chance of finding you.

     5. Get to Know Another Market

If your English-language content results in large amounts of foreign traffic, use a website traffic analyzer like Google Analytics to track users, then learn about those markets and capture new business.


Translation can be a powerful tool in expanding your business. It’s a cost-effective, sustainable business decision that will show fruit for years. Take the plunge and start reaping the benefits!

For more information on what to look for when selecting a skilled translator for your project, read my post on [Questions To Ask When Hiring A Translator], or if you’d like to know more about my website  translation services, drop me a line! I’d love to hear from you.

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Cynthia Pecking is a professional French and German translator specializing in creative content and promotional materials, with a Masters of Arts in Translation from the Monterey Institute of International Studies in California. She has spent the past ten years helping clients expand their message. She is based in Hattingen, Germany, where she lives with her husband and two children.